【Introduction】Recently, Shanghai Securities Journal published a special report on Juneng Robotics as part of the 2023 "Beijing Stock Exchange's Thousand-Mile Journey" research conducted in collaboration with the Beijing Stock Exchange. Below is the main text of the report.
In the midst of winter in Yinchuan, where temperatures have dipped below freezing, the clear skies illuminate the sprawling Helan Mountain, adding a captivating charm to this ”an Oasts in the Hinterland."
Situated at the eastern foothills of Helan Mountain, Juneng Robotics comes to life within its production workshop. Agile gantry robots move seamlessly, handling tasks ranging from small screws to heavy engine casings, delicately chamfering and polishing gears. Guided by an intelligent system, these robotic arms execute commands with precision, ensuring both efficiency and accuracy in the manufacturing process.
In a corner of Juneng Robotics' advanced production line
"The intelligent production line you are observing has been custom-made for a prominent domestic automotive manufacturer. Currently in the debugging phase, it is scheduled for delivery by year-end," remarks Sun Wenjing, the Chairman of Juneng Robotics. He emphasizes that the uniqueness of the intelligent production line, differing from the highly standardized production in general machine tools, lies in Juneng Robotics' ability to address the nuanced details of customer requirements.
Recently, as part of the 2023 " Beijing Stock Exchange's Thousand-Mile Journey" research initiative conducted collaboratively by the Shanghai Securities Journal and the Beijing Stock Exchange, reporters delved into the operations of Juneng Robotics. Through this exploration, it became evident that Juneng Robotics, recognized as a national leader in specialized and innovative industries, has amassed over a decade of expertise. The company is committed to delivering tailored solutions for intelligent manufacturing, with a primary focus on robotics and associated intelligent technologies, foreseeing expansive opportunities for future growth.
| Diligently Cultivating Excellence: “A Factory that Makes Intelligent Factories"
In the heart of Juneng Robotics' manufacturing facility, the bold inscription " A Factory that Makes Intelligent Factories" catches the eye.
"First and foremost, we are a factory, but our products serve to 'empower' another factory. Our mission is to equip our clients with the capabilities of an intelligent factory. Thus, Juneng is more than a factory; it is a visionary force shaping the landscape of intelligent manufacturing," succinctly articulates Sun Wenjing, elucidating Juneng Robotics' distinctive positioning.
Founded in 2008, Juneng Robotics stands as a leading provider of comprehensive solutions for intelligent manufacturing, centering around robotics and associated intelligent technologies. Reflecting on the decision to venture into the realm of intelligent manufacturing, Sun Wenjing attributes it to both his personal background and the seasoned expertise of the company's founding members. "Our core team brings a wealth of experience from the CNC machine tool industry, recognizing the inevitable trend toward intelligent transformation. Fueled by this insight, we, as a team, established Juneng Robotics and embarked on the journey of developing automated and intelligent production lines.”
While Juneng Robotics initially identified the industrial potential arising from the intelligent transformation of CNC machine tools, the company received a significant boost in its development trajectory with the introduction of pertinent national policies.
In May 2015, the State Council issued the "Made in China 2025" initiative, outlining the promotion of deep integration between informatization and industrialization. The initiative aimed to accelerate the development of intelligent manufacturing equipment and products. It specifically called for research and development in the areas of high-end CNC machine tools, industrial robots, additive manufacturing equipment, and intelligent production lines, emphasizing features like deep perception, intelligent decision-making, and automatic execution.
The impact of the "Made in China 2025" initiative on the industry has been substantial, and companies like Juneng Robotics have benefited. According to the company's business executive, market demand and policy guidance have driven many downstream customers to actively transition from single-machine automation to comprehensive intelligent manufacturing. Faced with the continually growing market demand, Juneng Robotics has been able to consistently innovate and improve its technology in the field of automation, leading to an increased influence and demonstrating initial brand effects.
Steadfast in Core Business: Consolidating Specialized and Innovative Advantages
During the interview, it was revealed that clients of Juneng Robotics include industry leaders and groups of listed companies, showcasing formidable strength. However, during its initial establishment, Juneng Robotics faced challenges due to a lack of impetus from downstream clients for transformation, coupled with limited brand recognition.
"At the beginning, clients in the manufacturing industry did not have a strong demand for intelligent transformation. After all, the cost of an automated production line is relatively high, and many enterprises did not have a sufficient understanding of intelligent manufacturing," recalled Sun Wenjing. He described the company's state from 2010 to 2014 as "painful," with an average annual order volume of around 20 million yuan and a severely constrained capital chain.
Company executives shared with the reporter that Juneng Robotics focuses on the CNC machine tool industry, assisting clients in achieving automation and intelligent transformation and upgrade, avoiding involvement in areas outside their expertise. As the trend in the intelligent manufacturing industry gradually improves, Juneng Robotics, with its commitment to its core business, has seized opportunities for development. Benefiting from its focused approach to the core business, the company was recognized by the Ministry of Industry and Information Technology as one of the first batch of key specialized and innovative "little giant" enterprises in 2021.
Currently, with the growing demand for personalized solutions in downstream client system solutions, Juneng Robotics primarily adopts a business model of providing "tailor-made" solutions for its clients. The company is advancing the industrial intelligence process, leading the industry in specialization and expertise by developing a series of intelligent manufacturing overall solutions and practical applications, incorporating machine vision, industrial robots, and industrial internet platforms.
From the company's perspective, high-end CNC machine tools and robots are crucial components of the intelligent manufacturing industry and essential pathways for the transformation and upgrade of China's manufacturing industry. After years of development, Juneng Robotics has transitioned from a phase of doing "everything" to focusing on doing "specific things," positioning itself in the thriving industry of intelligent manufacturing and enjoying extensive development opportunities.
Striving for the Future: Unyielding Commitment to "Intelligent Manufacturing"
"Listing on the Beijing Stock Exchange has ushered in significant changes for the company, with the primary impact being the transformation of our platform. This has substantially elevated the company's visibility, and concurrently, the raised funds have addressed crucial developmental needs," expressed Sun Wenjing in a straightforward and vivid manner.
According to Sun Wenjing, Juneng Robotics is not solely confronting an expanding market; there is also latent potential within the existing market. "There is substantial latent demand from customers for the revamping of existing CNC machine tools. How to enable older equipment to unleash greater value will be a focal point for the company's future research and development endeavors," stated Sun Wenjing. He emphasized that achieving intelligent transformation and upgrading in the company's business necessitates a significant breakthrough in software. Concurrently, the company is actively diversifying its presence in aerospace, agriculture machinery, shipbuilding, and other sectors related to the automation of metal processing components, aiming to enhance its market competitiveness.
Technical talent stands as the pivotal driving force behind Juneng Robotics' realization of its development objectives. Sun Wenjing expressed contentment that the company's core technical team has preserved an entrepreneurial spirit since its inception.
In terms of talent development, Juneng Robotics boasts a unique training mechanism. At the entrance of the workshop, a conspicuous notice board displays the titles and skill levels of each staff member explicitly.
As per the Human Resources Manager at Juneng Robotics, the company's title management system hinges on actual skills, allowing for promotion eligibility based on skill proficiency, thereby breaking away from the constraints associated with years of service.
"Looking forward, the company is committed to following the path of specialization and innovation, fortifying depth and breadth within the realm of metal processing automation. The emphasis is on personalized customization and flexible manufacturing as the focal points for product innovation, driving the industrial mother machine sector towards automation and intelligence," underscored Sun Wenjing. He believes that Juneng Robotics highly values the trust and confidence garnered through years of dedicated efforts, aiming to make its listing on the Northbound Exchange not merely a conclusion but a new initiation point for the company's development. (Reporter: Li Shaopeng)